Post by account_disabled on Feb 24, 2024 22:21:04 GMT -6
You should therefore assign existing customers and potential Aprospects with the same attributes to a common target group because they are likely to be addressed by the same marketing measures . Target group formation therefore enables the control of individually tailored advertising campaigns for different customer groups. With a target group analysis you retain the companys perspective on the market. The target groups themselves are faceless and abstractions of the actual buyers of a company.
They allow a certain degree of heterogeneity because their members are rarely united by all character traits. Instead they are reduced to their common attributes. Lifestyle and age are popular criteria used to create groups. The fact that age is a relevant differentiating factor can be seen in the establishment Spain Mobile Number List of specific names for different generations. Terms like Baby Boomer born Generation X Y or Z today also function as names for customer groups sorted by age. Advantages and disadvantages of target groups worth it In fact this path to customer centric marketing has several advantages Prospects with similar characteristics can be approached together and receive different marketing messages than otherwise interested buyers.
This allows you to better respond to the individual needs of your customers. The empirical analysis of target groups is relatively simple . But the relatively abstract grouping of target customers can also have disadvantages Advertising messages may no longer do justice to individual people . Although the group average is always assumed in reality only a few people may actually correspond to this average. Waste wastage is also possible if advertising not only reaches the target group but also people outside of it. Implicit customer information cannot be captured empirically.
They allow a certain degree of heterogeneity because their members are rarely united by all character traits. Instead they are reduced to their common attributes. Lifestyle and age are popular criteria used to create groups. The fact that age is a relevant differentiating factor can be seen in the establishment Spain Mobile Number List of specific names for different generations. Terms like Baby Boomer born Generation X Y or Z today also function as names for customer groups sorted by age. Advantages and disadvantages of target groups worth it In fact this path to customer centric marketing has several advantages Prospects with similar characteristics can be approached together and receive different marketing messages than otherwise interested buyers.
This allows you to better respond to the individual needs of your customers. The empirical analysis of target groups is relatively simple . But the relatively abstract grouping of target customers can also have disadvantages Advertising messages may no longer do justice to individual people . Although the group average is always assumed in reality only a few people may actually correspond to this average. Waste wastage is also possible if advertising not only reaches the target group but also people outside of it. Implicit customer information cannot be captured empirically.