Post by account_disabled on Mar 5, 2024 3:42:15 GMT -6
The outside sources. Verticals with lower asset averages may be wary of external content or simply prefer to use a few key visuals to flesh out an article. Keeping these publisher vertical preferences in mind when developing content can help your team better allocate resources. Rather than spending a lot of effort designing a large set of visual assets for a campaign you want to be placed on a finance site your time may be better spent creating one or two awesome visualizations. Similarly its worthwhile to invest in creating a variety of visual assets if youre pitching entertainment and health sites.
Analyzing our entire link portfolio taught us a few new things that Greece Mobile Number List challenged our previous assumptions High DA sites dont necessarily attract a lot of social engagement. Just because a site that linked to you has a huge audience doesnt mean that audience will share your content. Most sites dont consistently use the same types of links. Got a dofollow link from a site one time Dont expect it to be the norm. Certain publisher verticals are more likely to feature a lot of visual assets. Depending on which verticals youre targeting you might be wasting time on designing lots of visuals.
While I hope youve learned something from Fractls internal study I want you to see the broader lesson the value of measuring and analyzing your own content campaign data as a means to improve your process. If youve done a similar analysis of links earned from content marketing Id love to hear from you in the comments. About Kelsey Libert Kelsey Frac.tl. She is a content marketing and influencer marketing speaker and she contributes to the Harvard Business Review Inc Marketing Land Buffer and HubSpot. Connect with her via LinkedIn Twitter or Kelseyfrac.tl. With Moz Pro you have the tools you need to get SEO right all in one place. Read Next What Is Google Discover and How.
Analyzing our entire link portfolio taught us a few new things that Greece Mobile Number List challenged our previous assumptions High DA sites dont necessarily attract a lot of social engagement. Just because a site that linked to you has a huge audience doesnt mean that audience will share your content. Most sites dont consistently use the same types of links. Got a dofollow link from a site one time Dont expect it to be the norm. Certain publisher verticals are more likely to feature a lot of visual assets. Depending on which verticals youre targeting you might be wasting time on designing lots of visuals.
While I hope youve learned something from Fractls internal study I want you to see the broader lesson the value of measuring and analyzing your own content campaign data as a means to improve your process. If youve done a similar analysis of links earned from content marketing Id love to hear from you in the comments. About Kelsey Libert Kelsey Frac.tl. She is a content marketing and influencer marketing speaker and she contributes to the Harvard Business Review Inc Marketing Land Buffer and HubSpot. Connect with her via LinkedIn Twitter or Kelseyfrac.tl. With Moz Pro you have the tools you need to get SEO right all in one place. Read Next What Is Google Discover and How.